Esoterica Salons Stylists Fort Worth Grapevine

Ale

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Name: Alejandro Bonilla aka “Ale”

Hometown: Fort Worth, TX

Training: Toni & Guy, Rusk, Sebastian, Wella and Hairdreams

Living now: Fort Worth, TX “Funky town”

Best described as: a perfectionist, workaholic and an expert in selective hearing.

Signature style: making people look younger, sexier, and hip

Definition of Fearless: You know you have achieved fearless once you step into any bar in Texas and everyone gets quiet and the whispers starts. Smiling faces arise with the intense flirtatious stare, followed by the complements and always a confused redneck.

#1 styling tip: Communicate with your stylist to achieve the perfect haircut that will do the styling for you. With good tools and the right product you too can achieve the same look as the day you left the salon. If it’s your first time with a new stylist, have them give you a blow job lesson

Bold experiences:

- straight boy willingly ventures into Ogle cosmetology hair school in 2000. Wow, what was is thinking?!

- was promoted to an educator for Toni & Guy in 2002 and fell in love with the idea of sharing my wealth of knowledge to young bloods.

- Founded Esoterica Studios established in 2004. I knew from the beginning that no salon existed out there with the amenities Esoterica has. I had to create a place with a great vibe and base our successes on education.

- Opened a second salon location in Grapevine, TX in 2006

- Was chosen to be 1 of only 12 salons in the US that is a creative center used to host Sebastian Gallery Jams.

- Joined the Sebastian art team in 2008

- Worked with such stylist as Nick Arrojo and Thomas Duncan on and behind stage from New York to LA.

- Worked with Sebastian’s new visionary “Charlotte Ronson” with her first New York Fashion week in Sep of 2008

Favorite Sebastian product:

-Trilliant because everyone can use a little more eye candy for their hair. Trilliant has 3 major benefits including mega shine, thermal protection and a soft styling hold. It’s more than meets the eye, shake to activate!

- Micro Web Fiber because it feels good to have something that no one else on the market has. This paste breaks into thousands of small fibers so u can manipulate your hair into many hairstyles with shine and hold.

Favorite Fashion Designers: Charlotte Ronson because she is a young entrepreneur like myself. I respect and know the delicate balance of the artistic side VS the business aspect of the industry. Of course, what is a great fashion show with out awesome music that her brother Mark brings to the table. Love it!

Style icons: My man crushes usually stem from Rock n rollers or well dressed actors.

Never leave home without: man liner

What’s playing on my iPod: from banging house music like Mark Farina to British pop like Mystery Jets.

Favorite travel destination: my couch letting my brain rest

You probably don’t know that: I used to be brown, drive a low-rider with 16 switches, worked at Cici’s pizza, banned from Hulen mall for fighting, and did my first haircut at the tender age of 13.

Stalk me at: www.myspace.com/esotericasalon

What’s next? Substantial Glam! It’s more than meets the eye. In products, business and fashion substantial glam has many benefits and purposes not easily seen from the outside.

Newest Updates!

National Sebastian Artistic Team member

Recent tours include:

NYC Fashion week: Charlotte Ronson's Sep 2008 show including Annabelle Ronson

NYC What comes around goes around Fashion show including Cory Kennedy.

Longbeach, CA ISSE hair show. Shared the Wella Sebastian Studio stage with Vidal Sasoon National Art team, Wella National Art team, and Nick Arrojo. March 2009

LAX, P & G Beauty National Sales meeting presentation for Sebastian's new Texture line. March 2009